Weight Watchers Mall Tour
Weight Watchers is not about dieting, but rather feeling better about yourself. Our interactive stations engage the audience and support this positioning. We registered nearly 1000 consumers in just 6 days, with over half of the attendees opted in to receive more information from Weight Watchers.
Weight Watchers Marketing Goals
- Engage the Public
- Connect Directly with Consumers
- Register Consumers for Weight Watchers
- Convince Attendees to Opt-In for Direct Marketing










