Experiential Marketing: Engage Your Audience
  • Ford Fusion Cars
  • Ford Fusion Studio D
  • Ford Fusion Marketing
  • Ford Fusion Customers

Ford Fusion "Studio D" Mall Tour

We introduced the new, youth-oriented Ford Fusion to women 25-39. With custom-wrapped Fusions, our "Studio D", which consisted of listening stations, free branded downloads, complimentary makeover and beauty tips, effectively engaged our female audience. As a result, we registered over 11,000 qualified consumers and exceeded goals by 40 percent.

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Fusion "Studio D" Marketing Goals

  • Register Qualified Consumers
  • Create a High-Energy Atmosphere
  • Connect With Young Female Consumers
  • Provide Free "Fusion" Branded Downloads