Davidoff Cool Water Fragrance Mall Tour

We established Davidoff's Cool Water as a need-to-have brand among the teen market and generated trial. By designing a Cool Water booth, we had a young, product-savvy staff run engaging, interactive activities including a virtual-reality surfing simulator. There, a digital picture was taken of each person and participants were then driven to the retailer to pick it up. The result was distributing over 400,000 Cool Water samples and Davidoff's retailers reporting a 35 percent lift in sales.